Mick Haensler

I UNFOLLOWED JEFF BULLAS

It’s out there, I can’t take it back. May the gods of the interwebs have mercy on my soul! If you don’t follow social media marketing you’re probably wondering who the hell is Jeff Bullas and why is unfollowing him so important as to write a blog post about it?

Firstly, Jeff Bullas is (from his website)”a consultant, coach, mentor and speaker who works with companies and executives to optimize their online personal and company presence and brand with digital marketing and social media through the use of social media channels and other web and mobile technologies.”

Secondly, it’s not important that I unfollowed the guy, because he is irrelevant. What’s important is that he is irrelevant and people still listen to him and he probably makes a really good living being irrelevant. But what makes him so irrelevant?? Glad you asked, here’s my “4 Reasons Why Jeff Bullas Is Irrelevant”(if you follow him you’ll know why that’s funny).

  1. He tweets up to 100 times a day

    Really?? What could you possibly have to say that would require you to tweet like that? Turns out not much. Most tweets are links to blog posts over 2 years old, which, in the fast paced world of social media, makes them pretty much useless. Yes, there are timeless chestnuts that will be applicable today and years to come, but those are the exceptions not the rule.

  2. He hasn’t put a new video on his website since 2009

    I find it highly suspect that a guy who has written numerous blog posts about the power of video in social media has only 4 old, poorly produced videos to show for it. Do it right or take’em down Jeff.

  3. 3. He doesn’t date his blog posts

    This is an important one as I see it as deceptive and possibly misleading. Social Media changes so rapidly that what worked even 6 months ago might not be applicable today.

  4. 4. He is contradictory and pandering

    This is the deal breaker for me but you be the judge. Here’s a blog post from January 2013 titled “How To Get More Likes On Your Facebook Page” and here is one written 2 months ago titled “Why Chasing Facebook Likes Is Not Clever Social Media Marketing“.

I want to be clear, I have absolutely nothing against Jeff personally, I only use him as an example because I am familiar with him on several social networks. He’s probably an interesting guy to have a beer with, good family man, blah blah blah. He’s just a guy trying to make a buck. I get it. A man’s got to do something for a living these days.

Fortunately, people are starting to take notice that maybe guys like Jeff aren’t all they’re cracked up to be and instead are turning to those who have something REAL to say. People like Seth Godin, Gary Vaynerchuk and Marc Ensign. Hopefully, guys like Jeff are a dying breed and in the words of The Outlaw Josey Wales, “Dyin’ ain’t much of a livin’ boy”.

  • Jonathan Fox

    I agree entirely with you. It’s Christmas day and while I’m not religious and many others will not be celebrating Christmas day it is a time to relax, kick back and take a breather from this hectic world. So I go to Twitter this morning and see lots of Christmas themed tweets and then there is Jeff. There must have been 20 or so tweets dominating my feed. Hammering out the same old patter without taking a breath, No mention of Christmas. It felt so scripted and automated that he could have been a spam bot. So like you I have unsubscribed. Like you say he is no longer relevant.